CASE Construction Equipment Celebrates 175 Years of Serving Construction Businesses with Effective Solutions

CASE Construction Equipment celebrates the 175th Anniversary of the Racine Threshing Machine Works, opened by Jerome Increase Case in Wisconsin, USA. What began with J.I. Case in 1842 is a story of ingenuity, practicality and entrepreneurship that remain as strong today in the CASE teams around the world. Right from the early days of steam-powered machines, CASE has pioneered equipment and technologies that profoundly influenced construction businesses.

The innovations developed by CASE throughout its history have provided practical solutions to every-day challenges of the construction jobsite. The introduction of the first portable steam engine in 1869, which led to the birth of road construction, and the launch in 1957 of the industry’s first factory-integrated tractor loader backhoe are just two of CASE’s pioneering developments that have changed the construction world.

Many milestones punctuate CASE’s history: from the 500,000th backhoe loader that rolled of its production line in 2005 to almost sixty years of wheel loader excellence and close to five decades of skid steer loader development – all these landmarks are testament to the expertise CASE has to offer today’s construction businesses across the world.

This rich heritage of innovation comes with a passion for serving the customer and helping them solve their technical and business challenges. J.I. Case believed in doing what’s right and going the extra mile for the customer. This belief remains just as true today and drives CASE’s 360-degree approach to supporting construction businesses with products and services, and its teams’ ability to build long-lasting relationships with customers.

CASE Construction Equipment has appointed International Equipment and Contracting Co. (IECC) as its new dealer for the Sultanate of Oman, to meet growing demand for construction machinery from contractors, government organisations and rental businesses.

IECC is committed to sell and support the full range of CASE construction equipment throughout the Sultanate, including heavy and compact line of products. The company has a dedicated and knowledgeable workforce, a substantial parts stockholding and fully trained technicians to provide service and maintenance support to customers, at site or in IECC’s state-of-the-art workshop facility in Oman.


CASE Eagle Days Product Training Flies In Sultanate of Oman

IECC and CASE Construction Equipment has recently held for the first time in Sultanate, EAGLE DAYS, a three-day event to provide product and commercial training for sales professional throughout the region and to show customers the extraordinary performance of the CASE range in the field.

The event, held at the IECC premises, from February 21st -23rd, included two days of intensive training attended by salesmen from Oman, Qatar and Bahrain. The third day was dedicated to customers, with an impressive show and product demonstration from expert CASE operators that astonished the numerous customers invited to take part to the event.

Over 110 customers had the possibility to see crawler excavators, telehandlers, backhoe loaders and skid steers at work and to receive advice from CASE product specialists on the best machine for each application.


Training and Demonstration

The CASE Commercial Training Team provided both in-depth product walk-around in the demonstration area and classroom sessions under a marquee erected beside the demo field.

“The EAGLE DAYS is a proven format that is a real energy boost and motivational tool for the CASE salesmen,” said senior official from CASE Construction equipment.

The two days of training on CASE machines are preliminary to the great show of the third day, which enhances the relationship between salesmen and customers.


An Open Day Dedicated To Customers

The EAGLE DAY was well received by customers. Customers had the opportunity to really understand the benefits and positive attributes of a wide range of CASE equipment. The event was well organized and the highly skilled CASE operators enthralled the crowds with their demonstrations and manoeuvres in the field.


CASE Construction Equipment:

CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at

CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at