Concrete Equipment Sales - Executive
Sales and Marketing of Construction Equipment such as Mobile/Stationary Mixers, Plate / Roller Compactors, Concreting machines, Light Towers etc.
Must be target oriented, develop long term relations, ability to learn, be a team player to achieve goals and possess good communication skills.
Prospect generation |
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Understand list of accounts nominated in assigned; Plan cold calls, telemarketing etc; Categories and qualify potential customers; Visit potential customers; Introduce organization and products; Highlight capabilities; Follow-up with high probability prospects; Identify key buying influences and build relationships in order to generate enquiries. |
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Prospect management |
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Enter timely and accurate prospect data; Closely follow-up prospects; Update in real-time progress of prospects through various stages of the funnel; Report conversions and non-conversions accurately (Sold, Lost, Deferred, Cancelled) for all prospects in funnel; Coordinate with team manager and other functions to prevent leakages; Escalate any pre-loss of sales on a timely basis to minimise actual loss of sales; Highlight any immediate concerns leading to or causing lost sales / delays in conversion (such as trade-in values, financing etc) in order to ensure conversion of prospects to sales. |
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Sales conversion process |
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Understand and comply with sales prospects; Use all relevant sales tools (such as referrals, testimonials, test-drives, sales-kit, product demonstrations & product clinic, to introduce / showcase company / product range, address specifc customer queries, explain specifications and to educate customer on benefits of the model vis-a-vis competition; Understand customer requirement (such as product type, payment mode etc.); Qualify customer; Conduct competitive analysis; Offer customized proposal that demonstrate value to specific fleet segment (SME etc); Follow-up and negotiate terms and conditions for closing sale; Collect & submit documents for invoicing, delivery, registration, insurance, sign-writing, MMN (Muscat Municipality Number) etc; Liaison with C&C; Coordinate with delivery cell and customer in order to close the sale and deliver the vehicles. |
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Product Management |
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Monitor competitive specifications and customer needs; Analyse lost-sales; Provide necessary inputs to reporting manager for possible changes in product specifications, variants and prices in order to help increase sales. |
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Process Compliance and Improvement |
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Execute process improvement actions as directed; Provide inputs / suggestions on issues that affect customers or team operations; Escalate key issues that need senior-level intervention & improve customer service. |
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CRM |
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Understand customer grievances / issues; Escalate issues (where needed) for resolution; Execute corrective actions fro closure; Reassure customers on resolution of complaint; Implement KAM / SME programs as applicable; Exploit these programmes for generating repeat sales in order to retain customers and generate repeat sales. |
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