CASE Construction Equipment Ready for Oman Market Expansion with International Equipment & Contracting Co. LLC.
CASE Construction Equipment has appointed International Equipment and Contracting Co (IECC) as its new dealer for the Sultanate of Oman, to meet growing demand for construction machinery from contractors, government organisations and rental businesses.
Public sector construction projects, gradually rising oil prices and government investment in energy, manufacturing, transportation and tourism, look set to lift up the construction equipment market in Oman. To meet this potential growing demand for machinery, CASE Construction Equipment has joined hands with International Equipment and Contracting Co (IECC), a part of Bahwan International Group Holding LLC.
The CASE Construction equipment was unveiled amidst media guests, international and local partners and select customers. The ceremony was held at the Hotel InterContinental Muscat, and was presided by Mr. Franco Invernizzi, Director (Sales & Marketing) Africa and Middle East, Sheikh Ahmed Bahwan (Chairman – Bahwan International Group Holding) and Mr. Divyendu Kumar, Managing Director of Bahwan International Group Holding.
CASE Construction Equipment’s rich, proud history spans more than 170 years and continue to make history and help build legacies around the globe today. CASE has continued to develop a long line of industry firsts and has taken a leadership role in pioneering new products and solutions. Today, CASE produces more than a dozen lines of equipment, ranging from smallest compact excavators and skid steer loaders to one of the largest wheel loaders and mass excavators. Supported by manufacturing and sales in more than 150 countries, CASE combines the best in proven product performance and innovation to serve the needs of customers worldwide.
IECC is committed to sell and support the full range of CASE construction machinery throughout the Sultanate, including heavy and compact line of products. The company has a dedicated and knowledgeable workforce, a substantial parts stockholding and fully trained technicians to provide service and maintenance support to customers, at site or in IECC’s state-of-the-art workshop facility in Oman.
IECC already has a strong relationship with CNH Industrial Group, as an IVECO commercial vehicle distributor and has established a diversified service and back-up network across the country.
“Together we expect to see strong growth and the development of the CASE brand in this important market. IECC and CASE will become the preferred construction equipment partners for companies working in a range of industry sectors throughout the Sultanate of Oman,” said Mr Invernizzi.
“IECC is committed to being an important player in Oman’s infrastructure through the supply of world-class high-end technology and best in class after sales support. We are confident that with the launch of the CASE brand, IECC’s product portfolio has become more formidable. With higher levels of technology, the CASE range of equipment will be positioned not only to appeal to the existing customers in the region, but will also attract a new range of buyers looking for quality and enhanced performance.”, said Sheikh Ahmed Suhail Bahwan, Chairman of Bahwan International Group.
Mr. Divyendu Kumar, Managing Director, Bahwan International Group Holding added, “Since its inception, IECC has catered for the construction sector by supplying various types of construction equipment for road building, bridges and general construction, pipelines and infrastructure projects. IECC is privileged to represent CASE Construction Equipment in Oman, reaffirming the trust and value of the relationship that we have had with CNH Industrial Group over the last 10 years. We have built strong relationships with construction companies, contractors and rental organisations, by providing high quality equipment backed by excellent after sales support.”
“IECC will continue to invest in developing high quality manpower through a series of structured training programmes and enhancing our infrastructure through new branch networks and mobile workshops. IECC aims to become a leading service provider by continuously adding value to CASE customers,” added Mr. Divyendu Kumar.
Commenting on the agreement, Franco Invernizzi, Senior Business Director for CNH Industrial Africa and Middle East said: “CASE Construction Equipment is committed to delivering the highest quality service and support throughout the Middle East and I am delighted that IECC has agreed to become our exclusive dealer for the Sultanate of Oman.”
During an exclusive launch event to selected customers and the media in the capital Muscat, IECC displayed a range of popular CASE Construction Equipment, including 570T and 695ST backhoe loaders, a SR130 skid steer, a TX170 telescopic handler and the CX210B crawler excavator. All of these machines, which are popular in markets throughout the Middle East, are poised to become the new benchmark in Construction Equipment industry.